Status: Accepted

In this session, We will learn what are Segments , different types of segments how to use them in Customer Journey. Segments let you run efficiently targeted campaigns. We can easily group your contacts based on factors like demographics, firmographics, and behavioral data, and so on. Segments can be created , updated, and maintained very easily. It helps further tune your strategies to suit the target audience and provides better chances at success.

Technical Level: 200

Presented By: Raja Emmadisetty